Hi there, I'm Joel.

I thrive most when working alongside folks who believe, as I do, that a memorable brand strengthens business. I take a holistic and methodical approach to design, ensuring high-impact and creative work help brands express themselves in distinct and compelling ways.

Through meticulous craftsmanship and systemic design thinking, I craft aesthetically pleasing stories that are relatable, accessible, and scalable. My creative process is intuitive, rational, and grounded in collaboration.

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A young Joel with glasses on

Design Expertise

Brand Identity

Visual identity systems for new brands, or established businesses looking for a refresh.

Art Direction

Concept ideation and creative execution for multifaceted campaigns.

Digital Design

Digital communication design, social media design, and animation.

Print Design

Editorial design, book design, brand collateral, and packaging.